Website copywriting that connects with your favourite people and keeps algorithms happy.

Website Copywriter for values-driven service-based businesses wanting more aligned enquiries and clients.

You’re amazing at what you do. Your website copy should reflect that.

SEO + Conversion Optimised Copywriting

Long before they sit across from you in a session, join your program, or buy your thing, your website is where the people you love working with are getting their first impression of YOU.

But when you’re busy working in your business, it doesn’t leave you much time, energy or capacity to be intentional and strategic about crafting copy that:

Plus, talking yourself and your business up?

Ew, right?

Get copy that validates your perfect-fit clients' experience and highlights your expertise and mission.

While inviting them to share their email addresses, book in, and buy from you with trust and confidence.

If writing copy is on your To-Do List but…

your head is a jumble of half-formed Ideas you can’t get out on paper and you’re finding it hard to nail down who you serve or how to speak to them
you’re struggling to make sure your copy attracts more people who share your values and approach
you know writing copy yourself is never going to happen because you’ll get started, get overwhelmed and then not touch it for another 12 months (and then feel like you’re starting again from scratch - ooh boy, I've been there before)
you want to work with someone approachable and has a shared ethos

I might just be the intuitive wordsmith* you’re looking for.

*actual client’s words

Your Website Copywriting Project Includes:

Research to understand your business, clients and competitors
In-depth brand & voice discovery so I can learn how to write copy that sounds like you and resonates with your audience
Up to 5 Pages of copy (Home, About, Services Splash Page, Blog, Contact) written in your brand voice
BONUS Footer and 404 page copy
SEO friendly - keywords you have sourced infused into your copy so you can easily get found on Google, Bing etc.
Opportunity to share feedback with a video walkthrough of your copy and a round of refinements to make sure you’re completely in love with your copy
Your finished copy deck, formatted with instructions on how you (or your developer) can install it onto your website for the greatest impact

Timeline: 2-3 weeks

Investment: Starting from $3000

A 25% deposit is required to book your project into my calendar, with payment plans available. GST applies to Australian clients.

Add an SEO strategy and keyword research for $800.

Need a website to go with your copy? My DFY website is a better fit.

Client Snapshot

Laura was undergoing a rebrand of her Shopify store and wanted help injecting her cheeky yet compassionate brand voice through all her copy.

Laura brought me on board to write her:

About page copy
Product description copy
Landing page copy
Email welcome sequence copy

“It’s definitely the most successful launch I’ve ever had and I’ve had nothing but positive feedback. So many people have commented on how much they love the website and they think the copy on my product listings is really fun.”

– Laura May, Radical Creatures

Here's how it works

01. Book your project

Get the ball rolling by completing my project enquiry form.

I’ll send you a proposal for your project and if you’re as pumped as I am to work together, you can secure your spot in my diary with a 25% deposit.

02. Project discovery & strategy

You'll complete a brand and offering discovery questionnaire that will inform the copywriting process.

I’ll also spend some time looking into your business and taking a peek at your competitors so that your vision and values are firmly at the heart of your copy.

03. Write, write, write

It's go time!

I’ll cosy up with all that discovery and begin writing the first draft of your copy.

04. Refine & Finalise ✨

I'll send you a video walkthrough of your copy along with the draft for you to provide feedback.

I’ll then incorporate your feedback into the final version and send it back to you, marked up with instructions for how to install it on your site for maximum impact.

Need more words?

Choose from my other copywriting services.

Single Page Copy

Need copy but not for a whole website?

Done!

I’ll happily write you an About page or a Services page, or a landing page.

(note: this does not include sales page copy)

Email Copywriting

Take your website visitors from browsers to buyers using email.

I can write your welcome sequence (aka nurture sequence) and take care of your regular email campaigns.

SEO Blog Writing

While not technically copywriting, I combine copywriting practices with SEO optimisation to craft blog posts that bring you traffic and get readers to take that next step with you.

Answers to the questions I'm often asked as a website copywriter...

When can we start?

OK, this is a tricky one to answer! Sometimes I have space in my calendar that allows me to start a project quickly. There are also times when I’m booked weeks out. If you’re interested in working together, drop me a note as soon as possible to learn about my availability.

Will you get my website on Page 1 of Google?

If I could say Yes to that question, I’d be adding a few more zeros to your investment!

Like anything in business, I can’t guarantee specific SEO results.

SEO is a long game that requires patience because there are many things that influence rankings, and rankings fluctuate all the time. But generally, it takes 4 to 6 months to start seeing an increase in traffic to your website.

P.S. Anyone who guarantees a Page 1 or Position 1 spot should send up a big red flag for you (a bit like anyone promising weight loss, right?!).

I like your vibe, but I’m not a health professional. Can I still work with you?

Hit me up on my project enquiry form friend and tell me about yourself. I’m open to working with all types of businesses that share the same values of inclusion and flipping a big fat bird to the patriarchy, racism, homophobia, transphobia and anti-fat bias.

If you’re curious, you can head on over to my portfolio to see what other industries and professions I’ve worked with.

Will you talk with my website designer/developer?

Sure! If you’ve got a team bringing your website to life, I’m here to collaborate with them and offer any guidance on how to best show off your shiny new copy.

How does payment work? Do you offer payment plans?

A 25% deposit is required to book your project into my calendar and then the remaining 75% is split into three 25% instalments. But that’s just one way we can slice and dice it! If there’s a payment plan that would work better for you, we can talk about it 😊 My only requirement is that the final payment must be made prior to receiving your finalised copy.

How much work will I have to do?

Until we have the technology to download your brain into mine, crafting your copy is a collaborative process.

Here are some places where you can expect to be involved:

Before I can begin writing you will be asked to complete a brand and offering discovery questionnaire that will inform the copywriting process. You’ll want to set aside some time with a favourite beverage and snack to work through this! Because the more detailed information you provide, the quicker I can understand you, your brand and your business and the better I can hone in on your brand voice.*
At various points along the writing process, I may have questions or things I need to clarify with you
At revision time! You’ll get a draft of your copy which I welcome you pouring over and providing detailed feedback. We want to strike a balance between being thorough and turning your revisions around quickly, so we can get your copy finalised and out into the world!
Once you go live. I’d love to be kept in the loop about how you’re enjoying your new words 🙂

*P.S. many of my clients have told me that this was their favourite part of the process in the end as it gave them so much more clarity and direction in their business.

Ready to connect with more people who are searching for that thing only you can offer?

I’ve got my typing fingers poised to write you copy that increases clicks and conversions.