Copywriting, Website Design And Seo For Service-Based Businesses
Grow your business with a website built to attract, connect, and convert perfect-fit clients.
Strategic websites that combine SEO, user experience, and conversational copywriting so the people you’re excited to support can effortlessly find and fall in love with your services.
“It was absolutely worth it working with Nina.
I trusted that she already ‘got’ my business and values, the process was smooth and easy, and I now have a website out there that reflects me and my business.”
– Nicole Kopel
You’ve outgrown your website—and that’s a good thing.
Your business is established, your expertise has deepened, and your vision has expanded.
Your website? It missed the memo.
If you cringe at the thought of sharing your site, feel frustrated with the time and energy spent on discovery calls and initial appointments with people who don’t align with your services (or assume your high-level tailored services come with a DIY price tag), or you’re simply ready for a platform that reflects the quality of your work, it’s time for a change.
But here’s the thing:
A ‘prettier’ website alone won’t magically fill your books.
You need a digital home for your business that is strategic and built to grow with you.
SEO Strategy
Conversational Copy
Impactful Website Design
an online business asset that supports your growth
without adding to your workload.
Freeing you up to focus on your clients and customers, do more of the stuff you actually enjoy and helping you create a thriving business.
“OK, but where do I even begin?
Do I need a developer, designer, or copywriter?
Who do I hire first?
How will they all communicate with each other?
…And when will I have the time for all of this?”
I hear you—managing multiple contractors is practically a full-time job in itself.
Add it to your already-packed schedule, and it’s easy to see why it’s tempting to abandon the project altogether (knowing deep down that your current web presence is holding you back) or outsource to an expensive (and impersonal) agency.
But what if there was a different option on the menu?
One partner.
One process.
Skip the time-consuming hassle of juggling multiple contractors.
My all-in-one approach means I handle every step of your website project—from strategy to copy to website design and SEO.
And all tailored to your unique business.
Here’s what goes into crafting your results-driven website:
1. SEO Strategy
A well-optimised website will have you striking a balance between keeping the Google gods happy and deeply understanding what your people are searching for. The result? Your business in front of more of the people you love working with
2. UX Copywriting
More than just the words on your website, I’ll dig into your business, your positioning and messaging so that your copy represents what you stand for, resonates with your readers and leaves them saying “They’re the perfect fit for me – when can I book in?”
3. Custom Website Design
Incorporating beautiful design, functionality & best practices, you’ll have a website that’s easy to navigate, leaving a lasting impression on those perfect-fit people and helping grow your business.
Meet your new Website Strategist & P.M.
Welcome to Butter Digital – I’m Nina!
I craft websites that reflect your expertise, resonate with your clients, and make running your business easier.
Over the past 13 years, I’ve logged puh-lenty of hours learning how to weave SEO, conversion copywriting and web design together to support service-based professionals amplify their business with ease, so that they can focus on helping their clients.
As a multi-business owner myself, I know the struggle of competing priorities, never-ending to-do lists, and the non-negotiable need to hand off projects to people I trust get it.
I’ll take care of everything so you don’t have to and can instead concentrate on transforming the lives of your clients without worrying about where that next enquiry is coming from.
Your (Google) search for a new website ends here
Kind words from past clients
The most successful launch I’ve ever had
“It’s definitely the most successful launch I’ve ever had and I’ve had nothing but positive feedback. So many people have commented on how much they love the website and they think the copy on my product listings is really fun.”
You’ve helped me to convert bigger proposals
“Working with you is effortless. I fully trust your expertise and when I get you involved in a project, I know you’re going to smash it out of the park.
But my biggest win would be that you’ve helped me to convert bigger proposals. Clients are willing to invest more to know that we have that foundation of SEO strategy.”
An online presence that makes it easy for people to find me
“I’ve loved just how easy it has been to follow through your process and now have an online presence that makes it easy for people to find me. They’re able to find current information, book their own appointments and contact me with very little involvement on my end, which is really helpful in terms of saving me time.”
I’ve never felt in such safe hands
“It is such a blessing that Nina is both an expert in the anti-diet space AND in website strategy as it gives her the unique set of tools to be able to support our industry in being more visible online. I wouldn’t hesitate to recommend Nina and Butter Digital for every aspect of website strategy and design. I’ve never felt in such safe hands.”
Think we’d make a good team?
A website that fills your calendar and frees up your weekends starts here.
Drop me a note and let’s have a no-pressure chat about what’s possible.