Nutrition blogging that’s generating 2K+ visitors a month

What happened when I took nutrition blogging off Kathleen’s plate?

A search engine optimised blog post that was ranking on Page 1 of Google within a week of publishing
A featured snippet secured and still holding strong in positions 1-3
An extra 2000 monthly page views coming from a single blog post
Ranking for 800+ keywords, including over 280 in the top 10 positions
Email open and click-through rates above the industry average

“I am incredibly happy with all the work she has done and the copy she has written for my business.”

— Kathleen Johnson, Dietitian

My Client

Kathleen from Halve Your Cake

Project Scope

Email Copywriting
SEO Blog Posts

Project Summary

Kathleen had two great online courses already live and a busy client load—but like many solo business owners, she was feeling overwhelmed by the demands of everything else.

I stepped in to deliver a nutrition blogging strategy that not only boosted her traffic, but guided readers toward meaningful actions, like downloading opt-ins and joining her email list—all supported by email funnels designed to nurture and sell without sounding pushy.

I focused on optimising top-of-funnel visibility and crafting strategic copy that did the heavy lifting while she focused on client care (and preparing for a new baby).

Meet Kathleen, founder of Halve Your Cake

Kathleen Johnson is a dietitian and the founder of Halve Your Cake, a weight-inclusive practice that offers both 1:1 support and self-paced online courses—particularly for people navigating gestational diabetes and emotional eating.

She’s passionate about helping people find practical, non-restrictive ways to care for themselves and their blood sugar.

But like many solo practitioners, finding the time to grow her digital presence alongside client work was becoming a serious challenge.

When DIY nutrition blogging becomes a roadblock

With two online courses already live, Kathleen was ready to scale her visibility and sales, but between client consults and preparing for maternity leave, she didn’t have the time or capacity to blog consistently or build out strategic email funnels.

She had been DIY-ing her content but knew she needed a fresh, objective perspective—and someone who understood the world of dietetics without needing a crash course.

Kathleen chose to work with me not only because I get the world of private practice, but because I bring both strategy and copy expertise to the table.

As a fellow dietitian, I already understood the nuance of her niche—so she could hand it over with confidence, knowing it would be taken care of.

How I helped Kathleen as her email and blog post writer

My early focus was simple but strategic: increase website traffic through SEO and convert more visitors into subscribers using her existing lead magnets.
I wasn’t just writing content—I was building the runway for long-term growth.

I did this through:

Funnel analysis, identifying missed opportunities and tightening her top-of-funnel pathways
SEO keyword research to identify blog topics that her ideal clients were actually searching for
Strategic blog post writing, with every post crafted not just for SEO and conversions, but to provide genuine value to her readers
Email sequence copywriting, blending nurture and sales messaging to drive more course interest

The Receipts

halve your cake blog post ranking screen shot 2022 08 — *Screenshot of Kathleen’s blog post in August 2022, already on Page 1 of Google*

halve your cake blog post ranking screen shot june 2024 — *Screenshot of Kathleen’s blog post in June 2024, continuing to rank at the top of Page 1 of Google*

Screenshot of Halve Your Cake's Google Search Console performance report — *Halve Your Cake’s Google Search Console performance report shows a significant increase in clicks to the optimised blog post.*

Screenshot of the 30 per cent page views increase after completing nutrition blogging for Kathleen — *Screenshot from Kathleen’s analytics showing a 30% increase in page views after publishing her search engine optimised blog post.*

nutrition blogging email copywriting open ctr — *Email opens and click-through rates above the industry average (44% & 3.7% according to Kit).*

With nutrition blogging now working on autopilot behind the scenes, here’s what Kathleen said about working together

“As a solo owner of a private practice, it feels like most of my time gets sucked into patient care and I am always struggling with the behind-the-scenes business needs like blogging, SEO, email funnels, etc in order to grow my practice and my income streams.

This is when I met Nina, and it has been such a relief to be able to focus on specific projects with her and confidently know that they are moving forward. I really appreciate her insight and recommendations on things I have not even thought about. She is so knowledgeable in the behind-the-scenes needs of a business, which is something I never learned in all of my schooling.

I am incredibly happy with all the work she has done and the copy she has written for my business.”

Ready to hand off your blog and email strategy to someone who understands service-based businesses?

I’ll bring the strategy and copy.
You get more traffic, more leads, and your time back.